Pet Food Identity & Plush Space Branding
MOMO & CO.
MOMO & CO. | The Pop Paw Print Logotype, Surrealist Velvet Plush Retail Lounge, and High Dopamine Subscription Pet Universe by Up Brands™ Brand Overview MOMO & CO. is an ultra luxury, high concept premium pet wellness e...
MOMO & CO. | The Pop Paw Print Logotype, Surrealist Velvet Plush Retail Lounge, and High Dopamine Subscription Pet Universe by Up Brands™ Brand Overview MOMO & CO. is an ultra luxury, high concept premium pet wellness empire and avant garde lifestyle collective engineered for the progressive generation of design conscious pet parents and luxury collectors. Vaporizing the generic, infantile cliches of standard pet product design, the brand weapons a bold, rebellious fusion of Pop Art geometry, Memphis colorways, and high fashion editorial imagery. Centered around premium human grade "Matte Food Treats" and an algorithmic mobile subscription experience, MOMO & CO. positions itself as an absol...
MOMO & CO. 萌猫公社 | 玩趣爪印波普字标、粉绒超现实主义宠物艺廊与多巴胺冷冻干燥高定宠物膳食全案 by Up Brands™ 品牌简介 MOMO & CO.(萌猫公社 / 玩趣主义高定宠物生活学) 是一家开创性的全球顶奢级概念宠物营养美学、先锋潮宠包材与高净值精英圈层人宠平权生活方式全案厂牌。本案的核心美学重组在于,它彻底清洗了传统宠物用品或宠物食品行业泛滥的“平庸大众可爱风、大红大绿土味包装”的商业泥潭,极其傲慢且高明地将高端街头时装周(High Street Runway)的肉欲张力、孟菲斯派(Memphis)的解构主义几何、与数字化多巴胺色彩(Dopamine Cording)进行全触点缝合。通过推出高定“Matte Food Treats(雾面高蛋白主食与零食)”矩阵与数字高端订阅终端,本案成功将养宠生活升级为一场关于高知审美、空间平权与潮流藏家极为自豪的日常美学仪式。 设计策略 视觉锤的核心资产是一枚极具现代街头潮流辨识度的符号 —— “玩趣爪印(Pop Paw Print)”厚重字标。设计师将极具分量的超粗圆体无衬线字体“MOMO & CO.”作为骨架,并极其巧妙地在右上角融入了一枚经过波普几何几何化处理的肉垫爪印符号。这套徽标以赛博深梅紫(Cyber Plum Purple)与高能活力橙(Electric Tangerine)的激进大撞色呈现,全方位贯穿于高光阻隔铝箔袋、高透光零食水晶罐、独立电商移动终端(Mobile UI)以及线下实体店的 3D 发光字头,锁死坚不可摧的品牌溢价。 色彩矩阵规范:赛博深梅紫(Cyber Plum Purple 作为...
- View on Behance
See the original case study and additional visual assets.
- Browse more projects
Explore more branding, packaging, and visual identity work.