Selected Work

Projects

A curated archive of brand strategy, visual identity, packaging, and digital work created by Up-Brands. Each project links to its own case study.

• SAMSARA COLLECTIVE

  SAMSARA COLLECTIVE SAMSARA COLLECTIVE | Modern Alchemy. The Art of Curated Rituals. by Up Brands™ Brand Overview SAMSARA COLLECTIVE is an u...

• RAMEN REBEL

  RAMEN REBEL | Hyper Vibrant Instant Joy Ramen, Pop Illustration & High Street Gastronomy Branding by Up Brands™ Brand Overview RAMEN REBEL...

• SWIPE & BLOOM

  SWIPE & BLOOM | The Blooming Glove Emblem and Emotional Wellness Home Care System Brand Overview SWIPE & BLOOM (Luxury Emotional Home Care...

• AMAI KUMO

  AMAI KUMO (甘い雲) | The Lightness of Being. Brand Overview AMAI KUMO (meaning "Sweet Cloud") is a contemporary Japanese inspired pâtisserie s...

• NOVAE

  NOVAE | Eternal π Forms Jewelry Branding by Up Brands™ NOVAE is a luxury jewelry brand that draws inspiration from the infinite elegance of...

• STONE & SPIRIT

  STONE & SPIRIT | Elevating Ancient Jade Culture into Western High Luxury: Contemporary Organic Jewelry Identity, Silk Velvet Packaging & Mu...

• VIVANTÉ

  VIVANTÉ | The Palette of Joy. Domestic Expressionism. Brand Overview VIVANTÉ is a luxury lifestyle and culinary brand that celebrates the h...

• JOUET

  JOUET JOUET is a Copenhagen based playful luxury design object and lifestyle brand that transforms everyday moments into joyful, tactile ri...

• FORMA

  FORMA | Edible Architecture. The Geometry of Cheese. Brand Overview FORMA is a luxury artisanal house specializing in ultra premium cheese...

• PEEKABOO

  PEEKABOO | Warm & Human Centric Smart Home Security Identity Brand Strategy & Executive Summary PEEKABOO (Smart Home Security, Roof Eye Emb...

• Mews & Mutiny

  Mews & Mutiny 喵呜反叛军 | 玩趣独眼海盗猫徽标、波普船头旗舰概念店与多巴胺街头闪电高定宠物膳食全案 by Up Brands™ 品牌简介 Mews & Mutiny（喵呜反叛军 / 玩趣海盗主义高定宠物生活学） 是一家开创性的全球顶奢级概念宠物营养美学、街头潮流...

• SNOOT & TAIL

  SNOOT & TAIL | The Linear Co Existence Logotype, Neo Pastel Sculptural Retail Gallery, and Minimalist Haute Couture Pet Nutrition Universe...

• PUFF & PRIDE

  PUFF & PRIDE | Tactile Plush Monogram, Brutalist Concrete Neon Megastructures & Pop Dopamine Pet Curation by Up Brands™ Brand Overview PUFF...

• MAV

  MAVERICK | Culture Jamming. The Anti Fashion Manifesto. Brand Overview MAVERICK is a disruptive streetwear collective born from the undergr...

• MUSHIN MATCHA

  MUSHIN MATCHA | The Art of No Mind, High Contrast Neon Chartreuse & Zen Calligraphy Alchemical System by Up Brands™ Brand Overview MUSHIN M...

• PET-A-PORTER

  PET A PORTER | Royal Crown Paw Monogram, Black Marble & Fuchsia Facade, and High Fashion Leather & Silk Pet Universe by Up Brands™ Brand Ov...

• COVEN & CO.

  COVEN & CO. | Lunar Owl Monogram, Gothic Velvet Divination Pavilion, and Holographic Foil Premium Turkish Coffee Curation by Up Brands™ Bra...

• AETHER & ASH

  AETHER & ASH | High End Deconstructed Couture, Occult Alchemical Aesthetics & Post Apocalyptic Luxury Curation by Up Brands™ Brand Overview...

• CHAOS COLA

  CHAOS COLA | Hardcore Anti Corporate Beverage, Op Art Illusion & Underground Streetwear Identity by Up Brands™ Brand Overview CHAOS COLA is...

• FURBALL FOLLIES

  FURBALL FOLLIES | Shaggy Fur Architecture, Monster Furball Monogram & Avant Garde Kidcore Pet Curation by Up Brands™ Brand Overview FURBALL...

• MOMO & CO.

  MOMO & CO. | The Pop Paw Print Logotype, Surrealist Velvet Plush Retail Lounge, and High Dopamine Subscription Pet Universe by Up Brands™ B...

• KIBI KIBI

  KIBI KIBI | Luxury Plant Based Fruit Jam, Dopamine Naturalism & Vibrant Lifestyle Identity by Up Brands™ Brand Overview KIBI KIBI is an ult...

• FUZZ & CO.

  FUZZ & CO. | Fuzzy Bouclé Paw Monogram, Immersive Plush Archway Architecture & Millennial Kidcore Pet Curation by Up Brands™ Brand Overview...

• LUNARIS

  LUNARIS | The Dark Side of the Rind. Brand Overview LUNARIS is a premium artisanal fromagerie that reimagines the age old myth that "the mo...

• IDLE LUXE

  IDLE LUXE | The Art of Doing Nothing. Brand Overview IDLE LUXE is a Milan based quiet luxury lifestyle brand that redefines rest as a high...

• SANTI & PECCATORI

  SANTI & PECCATORI | Premium Italian Gelato Branding SANTI & PECCATORI is a premium Italian gelato brand that playfully celebrates the delic...

• ARCANE COLLECTIVE

  ARCANE COLLECTIVE ARCANE COLLECTIVE is a luxury sensory audio brand that transforms listening into refined, multi sensory rituals. Anchored...

• HYDRA

  HYDRA HYDRA is a Paris based modern luxury hydration skincare brand that turns water into visible radiance. Anchored in the philosophy “Pur...

• ÆTHERIAL

  ÆTHERIAL ÆTHERIAL is a Kyoto based ethereal luxury skincare and wellness brand that distills the quiet power of nature into refined rituals...

• SERRA & SOL

  SERRA & SOL — Where Earth Meets Light. A complete quiet luxury wellness and skincare brand elevation that captures the radiant harmony of m...

• Hierarchy

  HIERARCHY. ORDER IN CHAOS. A philosophical techwear brand that imposes order onto urban chaos. Through architectural precision and tactical...

• ECHO & STATIC

  ECHO & STATIC | Where Noise Becomes Style – Holographic Collection by Up Brands™ ECHO & STATIC is a Tokyo based futuristic tech fashion bra...

• AMPERSAND

  AMPERSAND AMPERSAND is a Berlin based vibrant modern luxury fragrance brand that celebrates connection, duality and the electric beauty of...

• LUMI

  LUMI LUMI | Sculpting Silence. Unveiling Warmth. by Up Brands™ LUMI is a Paris based atelier that redefines lighting as sculptural poetry....

• KOOKY CRUMBS

  KOOKY CRUMBS Superfood Bites Immersive Retail KOOKY CRUMBS is a playful, organic superfood bites brand that turns healthy snacking into a c...

• Somnium Mechanics

  Somnium Mechanics Sleep — Pendulum of Peace. Timeless Rest. A full spectrum luxury sleep clinic and Sleep Salon brand elevation that transf...

• NECTAR & STONE

  NECTAR & STONE NECTAR & STONE is a premium artisanal honey and pollen brand that celebrates the pure treasures of the hive with refined ele...

• NEXUS & VOID

  NEXUS & VOID NEXUS & VOID is a brand identity system created for “Future Artifacts” premium smart headphones. Anchored in the philosophy “E...

• WISP & WILLOW

  WISP & WILLOW WISP & WILLOW is a Copenhagen based graceful botanical luxury tea and lifestyle brand that captures the delicate balance betw...

• ZENITH ARCHIVE

  ZENITH ARCHIVE | Luxury Limited Watch Branding ZENITH ARCHIVE is a complete luxury branding system we crafted for exclusive limited edition...

• Zesty

  Zesty Zesty is a Berlin based vibrant modern functional food and beverage brand that fuses cutting edge nutrition technology with the bolde...

• BL!NK

  BL!NK | Drink the Chaos | Luxury Liquor Branding by Up Brands™ BL!NK is a full cyberpunk branding system we created for next gen party liqu...

• Bolt & Bloom

  Bolt & Bloom — REBEL. CREATE. ACHIEVE. A full spectrum brand elevation that turns functional supplementation into cultural fuel for the nex...

• HUSH-HUSH

  HUSH HUSH — Quiet Strength. Daily Clarity. From zero to iconic : a complete strategic brand elevation for a premium functional mushroom cho...

• AETOS CAPITAL

  AETOS CAPITAL | Vision. Legacy. Ascend. We were commissioned to completely reinvent the brand of a global investment and advisory powerhous...

• BINOMIAL

  BINOMIAL — Binary Precision. Singular Radiance. A complete clinical luxury skincare brand elevation built from zero. We transformed the fou...

• BLOK

  BLOK redefines Parisian pâtisserie by framing the éclair as edible art. Bold orange baroque frames meet raw concrete, creating a provocativ...

• NEXUS OBSCURA

  NEXUS OBSCURA is a groundbreaking conceptual brand that redefines nightlife as the ultimate nexus of synthetic wellness and perfect harmony...

• Vibe Chillin'

  Vibe Chillin’ is a non alcoholic boba & iced lemon tea bar designed for the post Gen Z and young at heart who crave rebellion without the h...

• Mist Haven 岚栖

  For high achieving leaders, true restoration demands absolute privacy and a deliberate pause. Mist Haven delivers exclusive private residen...

• Mysterium

  From California’s enigmatic terroir, Mysterium crafts ultra limited vintages of astonishing individuality—scarcity yielding profoundly uniq...

• Vondara Marble

  Vondara Marble is a conceptual luxury engineered jade stone brand crafted for the era of “Quiet Luxury” and global material renaissance. We...

• LinCoffee

  LinCoffee is dedicated to showcasing the unique charm of Oriental coffee and tea, blending the gifts of nature with traditional wisdom. Fro...

• Luminelli

  This design captures the inner brilliance of women. We maintain a translucent texture while building a visual world where every woman, like...

• BiteJoy

  BiteJoy: Crafting a Symphony of Sweetness The Kingdom of Snacks, a Symphony of Joy In the kingdom of snacks, our story begins with a bite o...

• VALROUGE

  VALROUGE is a conceptual luxury Bordeaux wine brand that fuses classic French aristocratic heritage with subtle contemporary elegance. Insp...