Up-Brands

Services

IP Design

A strong IP gives your brand a face people remember and want to engage with. We design original characters and IP systems that carry your brand story across packaging, social content, events, and licensed merchandise.

IP Strategy & Story

We define the character's role, personality, and narrative so the IP is not just decorative but does real work for the brand.

Character & Visual Development

Original character design, expression sets, poses, and a visual language that stays recognisable across many applications.

Application & Merchandise

Packaging, stickers, social templates, and merchandise-ready artwork so the IP can be deployed consistently and commercially.

Deliverables

  • IP strategy and character brief
  • Original character design and expression sets
  • IP visual guidelines
  • Packaging and social application assets
  • Merchandise-ready artwork files